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Providing meaningful and actionable reporting is crucial to driving success. Beyond the generic platform reporting, I find innovative ways to leverage cutting-edge tools to deliver detailed insights into your account's performance, so you know exactly what is driving results and where your best opportunities exist. Please see below for two quick examples:
Performance Max Channel Report
Google Ads does not natively provide a way for advertisers to view the split results of Performance Max campaigns. In response to overwhelming demand for Performance Max insights, I've developed a custom, on-demand report reviewing the performance of Google Shopping ads separately from the rest of the formats included in Performance Max.
The first section displays the full results of the Performance Max campaigns. This includes clicks, spend, revenue, etc. from all of the ad formats available in Performance Max
The second section displays the "Shopping Only" results. This includes clicks, spend, revenue, etc. from only Google Shopping ads within Performance Max campaigns.
The third section displays the "All Channels, excluding Shopping" results. This includes clicks, spend, revenue, etc. from all ad formats except Google Shopping ads within Performance Max campaigns.
Campaign Winners & Losers
Looking to see which campaigns are making you money and which ones need attention? In the report below, performance data can be instantly pulled from any date range in the last 60 days.
Best/worst campaigns of each type will be displayed for quick review
Stored in Google Sheets, enjoy access from anywhere and on any device
Data is refreshed every day
Spend less time over email or on the phone getting up to speed, and spend more of your time strategizing your next steps.
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