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E-commerce Focused Search Engine Marketing
As an experienced professional with a background in Google Ads since 2015, I have developed a strong proficiency in Shopping and Product Ads. My expertise in this area will be invaluable to your business as we work together to create a tailored strategy that addresses your specific needs and goals.
During our partnership, we will conduct a thorough analysis of your business from various angles. This will involve identifying your target audience, understanding your unique selling points and differentiators, and evaluating your competitors. With this information, I will curate a strategy that is uniquely tailored to your business and its specific situation.
Once the strategy is in place, I will be your main point of contact and everyday manager throughout the campaign. You can rest assured that there will be no unexpected transitions to new specialists, as I will be there to guide you and ensure that everything runs smoothly.
In the highly competitive and ever-growing digital marketing space, it takes acute expertise to achieve the highest profit on ad spend (POAS) while scaling your business to new heights. I specialize in working exclusively with small-medium businesses (SMBs) in the online retail space, utilizing the powerful advertising and analytics services of Google and Microsoft. By leveraging these powerful tools, I will help you to drive traffic to your website, increase conversions, and achieve a higher ROI on your marketing spend.
My expertise in Google Ads, particularly in Shopping/Product Ads, and my specialization in working with online retail SMBs, make me the ideal partner to help you take your business to the next level and achieve your marketing goals.
Strategy - What To Expect
Check out some of the custom-tailored Google Shopping and Performance Max campaign strategies I've created for various types of businesses on my Real Strategy page. I work closely with each of my clients to understand their unique business attributes and goals and develop strategies that are suited to their specific needs. Whether you're a small online retailer or a large e-commerce business, I have the expertise and experience to help you succeed in the ever-evolving world of Google Shopping.
Tired of spending your valuable time listening to your consultant tell you what you already know?
Digestible, Customized On-Demand Reporting
It's easy for agencies to spend time and money on recreating the wheel when it comes to reporting. Rather than regurgitate simple platform analytics, my goal is to provide custom reporting specific to your needs in a way that is quick and easy to understand. Please browse my Custom Reporting page to see examples of customized, unique reports I have built to address specific client requests.
Google Shopping in 2023
As we progress through 2023, the Google Shopping landscape presents an increasingly challenging environment for retailers. While the e-commerce market continues to grow at a rapid pace, competition is fierce, and retailers are struggling to differentiate themselves in an increasingly crowded field. Moreover, the rise of social commerce has put additional pressure on traditional e-commerce channels, forcing retailers to adapt to new platforms and channels. Despite these challenges, retailers who prioritize innovation and embrace new technologies will have opportunities to succeed.
As a one-person Google Shopping management service, I'm here to help you navigate the increasingly complex and competitive landscape of Google Shopping. With my expertise, you can be confident that you're getting the best possible advice and support to take advantage of the latest trends and opportunities in the e-commerce space. With Google's continued focus on innovation, it's crucial to have a partner who can help you stay ahead of the curve and leverage emerging technologies to your advantage. By partnering with me, you'll receive personalized attention and support that's tailored to your unique needs and goals. Whether you're looking to optimize your existing campaigns or explore new channels, I'm here to help you succeed and grow your business.
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